Alternative Media: Move your Brand Forward
By Roxzanne van Eyk
Amid the chaos that Eskom’s power cuts and load shedding has caused among advertisers in conventional mediums such as TV and even radio to a smaller degree, the stability of mobile branding has never been highlighted so profoundly.
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Lesson: Stability is a major plus.
Published in The Journal of Marketing
The Journal of Marketing provides cutting-edge reporting on all issues pertaining to the marketing professional, spanning media, branding, design, advertising and strategy to encompass the 360° approach that today’s marketers must adopt in order to generate ROI for their clients.