By Roxzanne van Eyk 

Amid the chaos that Eskom’s power cuts and load shedding has caused among advertisers in conventional mediums such as TV and even radio to a smaller degree, the stability of mobile branding has never been highlighted so profoundly.

To read the full article, click here.

 

 

Lesson: Stability is a major plus.

 

 

Published in The Journal of Marketing 

The Journal of Marketing provides cutting-edge reporting on all issues pertaining to the marketing professional, spanning media, branding, design, advertising and strategy to encompass the 360° approach that today’s marketers must adopt in order to generate ROI for their clients.