The 1-2-3-4 Formula That Works Every Time

We’ll cut straight to the good stuff, because that’s want you really want, right?

Exactly.

In a nutshell, the formula for insanely persuasive content goes something like this:

1. What I’ve got for you
2. What it’s going to do for you
3. Who am I?
4. What you need to do next

1. What I’ve got for you

It’s simple.

If you want to persuade someone,what you have  you have to let them know what you have for them.

But don’t over complicate it. Start with a simple overview of your product – what does it do and who is it for?

2. What it’s going to do for you

Now we get to the good stuff.

Talk about the insane benefits that your reader will get when they take the action you want them to take.

Can you help them imagine or realise how much better life will be with your product?

This is also important!

Now we can unpack the rest of your product.

But there’s a secret about how to do it right.

If you don’t, your prospective customer will feel nervous. And nervous people don’t buy into what you’re selling.

So here’s how to list your features, in the most fascinating way.

Bullet points can be your secret weapon to persuasive copy – they make a point and are easy to skim.

But there’s a science to compelling bullet points!

Don’t skimp on the details, and add a benefit to every feature.

  • More than 15 hours one-on-one consultation, with complete transcripts so you don’t forget anything.

And don’t forget a compelling teaser!

  • The three mistakes that female entrepreneurs always make, and the quickest way to fix them.

3. Who are you?

Whether or not your reader knows who you are, it’s critical that you establish you’re trustworthy and credible. And that you really know what you’re talking about – an expert in the topic you’re referring to.

4. What you should do next

This is our all-time favourite.

The famous call to action.

Here you need to tell your reader exactly what you want them to do.

And if you do, they’ll do it.

And if you want to supercharge your call to action, you can add a sense of urgency.

 

Feeling inspired, about how simple this content thing really is?

Tell us over here on Facebook, Twitter or LinkedIn, or ask a question now (and we’ll give you some more ideas that will help transform the way you communicate with your ideal customer).

 

For more content tips that work ridiculously well, head to masters who inspire us, like Copyblogger.

TV: Much ado about everything?

By Roxzanne van Eyk

When the SABC released its rate card for the last six months of this year with substantially higher than expected projections, it caused a stir throughout the industry where the topic became an increasingly contentious issue among industry commentators and more notably, advertisers.

To read the full article, click here.

 

TV: Much ado about everything?

Published in The Journal of Marketing  [October/November 2007 edition]

The Journal of Marketing provides cutting-edge reporting on all issues pertaining to the marketing professional, spanning media, branding, design, advertising and strategy to encompass the 360° approach that today’s marketers must adopt in order to generate ROI for their clients.

Recession-proof marketing strategies

By Roxzanne van Eyk

Recession; downturn: two simple words which are powerful enough to cause widespread panic in the marketing industry. And rightfully so, as customer needs invariably do change in a downturn. The million dollar question then is how do marketing professionals adjust their strategies accordingly?

To read full article, click here.

 

Recession proof marketing strategies. Lesson:  Most companies don’t even know what their competitive advantage is.

 

Lesson: Most companies don’t even know what their competitive advantage is.

 

 

 

Published in The Journal of Marketing 

The Journal of Marketing provides cutting-edge reporting on all issues pertaining to the marketing professional, spanning media, branding, design, advertising and strategy to encompass the 360° approach that today’s marketers must adopt in order to generate ROI for their clients.

Making your Agency SWEAT

By Roxzanne van Eyk

Andreas Weiss, CEO of Aegis Media South Africa, the umbrella company of media buying and planning companies Carat, Ileum Connections and Isobar, says that in economically difficult times the pressure for marketers is twofold: to demonstrate effective cost-awareness and at the same time to secure sales and market penetration.

To read the full article, click here.

 

…have you ever thought how TV campaigns drive online search usage?

…have you ever thought how TV campaigns drive online search usage?

 

 

 

Published in The Journal of Marketing 

The Journal of Marketing provides cutting-edge reporting on all issues pertaining to the marketing professional, spanning media, branding, design, advertising and strategy to encompass the 360° approach that today’s marketers must adopt in order to generate ROI for their clients.

 

Alternative Media: Move your Brand Forward

By Roxzanne van Eyk 

Amid the chaos that Eskom’s power cuts and load shedding has caused among advertisers in conventional mediums such as TV and even radio to a smaller degree, the stability of mobile branding has never been highlighted so profoundly.

To read the full article, click here.

 

Amid the chaos that Eskom’s power cuts and load shedding has caused among advertisers in conventional mediums such as TV and even radio to a smaller degree, the stability of mobile branding has never been highlighted so profoundly.

 

Lesson: Stability is a major plus.

 

 

Published in The Journal of Marketing 

The Journal of Marketing provides cutting-edge reporting on all issues pertaining to the marketing professional, spanning media, branding, design, advertising and strategy to encompass the 360° approach that today’s marketers must adopt in order to generate ROI for their clients.

 

Marketing: Deeper Understanding of Retail

By Roxzanne van Eyk

If marketing, sales, brand and media managers and directors alike could have insight into how major retailers market their brand, perhaps the media environment would be a simpler place.

To read full article, click here.

 

Marketing: Deeper Understanding of Retail

 

This article provides marketing insights including brand measurement, the strength of strategies and the secret to success.

 

 

 

Published in The Journal of Marketing 

The Journal of Marketing provides cutting-edge reporting on all issues pertaining to the marketing professional, spanning media, branding, design, advertising and strategy to encompass the 360° approach that today’s marketers must adopt in order to generate ROI for their clients

Fresh inspiration: The Pick ‘n Pay Brand revamp

By Roxzanne van Eyk

After four decades, the Pick ‘n Pay brand, (now Pick n Pay or PnP) has evolved. Using logos such as Shell, Coca-Cola and Mercedes as a benchmark, the transformation of PnP’s brandmark was undertaken with incessant research in order to contemporize its appeal and provoke positive change. To read full article, click here.

 

Published in the Journal of Marketing magazine and written by Roxzanne van Eyk, read about the Pick n Pay Brand Revamp and their FRESH inspiration.

 

Lesson: Customers are increasingly making brand choices based on a complex scorecard that reflect their personal needs, values, ethics and aspirations

 

 

Published in The Journal of Marketing 

The Journal of Marketing provides cutting-edge reporting on all issues pertaining to the marketing professional, spanning media, branding, design, advertising and strategy to encompass the 360° approach that today’s marketers must adopt in order to generate ROI for their clients.

 

The Lemon Theory

Read about the Lemon Theory by Copyblogger - content marketing experts

 

The mind races with possibilities.

 

Is this an attack ad from a Volkswagen competitor? (Everybody likes a fight, so that would be intriguing.)

 

Is it some kind of shocking copywriting error or joke-gone-wrong by #Volskwagen? (Everybody likes seeing supposed smarty-pantses mess up, so that too would be intriguing.)

 

Is it — could it really be? — Volkswagen purposefully calling their OWN car a lemon? (Everybody likes to make sense of what at first seems to be completely contradictory, so that would also be intriguing.)

 

Bottom line: the headline is intriguing, no matter how you read it initially. It makes you want to know more. http://smarturl.it/lemon-theory

 

Credit: Copyblogger www.copyblogger.com

 

Customer Service Is Not Marketing..But It Should be!

The biggest mistake a brand or company can make on social media is not responding *properly* to comments and complaints on their page.

 

Consider how your brand is being perceived by your response?

 

 

You can manage the feedback that is given and use the opportunity to resolve the issue and gain important insight into what’s not working in your business. 

 

Watch this excellent video to get a better understanding of how social media customer care is essential for your brand and business’ success…

 

 

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