Published Articles

TV: Much ado about everything?

By Roxzanne van Eyk

When the SABC released its rate card for the last six months of this year with substantially higher than expected projections, it caused a stir throughout the industry where the topic became an increasingly contentious issue among industry commentators and more notably, advertisers.

To read the full article, click here.

 

TV: Much ado about everything?

Published in The Journal of Marketing  [October/November 2007 edition]

The Journal of Marketing provides cutting-edge reporting on all issues pertaining to the marketing professional, spanning media, branding, design, advertising and strategy to encompass the 360° approach that today’s marketers must adopt in order to generate ROI for their clients.

Recession-proof marketing strategies

By Roxzanne van Eyk

Recession; downturn: two simple words which are powerful enough to cause widespread panic in the marketing industry. And rightfully so, as customer needs invariably do change in a downturn. The million dollar question then is how do marketing professionals adjust their strategies accordingly?

To read full article, click here.

 

Recession proof marketing strategies. Lesson:  Most companies don’t even know what their competitive advantage is.

 

Lesson: Most companies don’t even know what their competitive advantage is.

 

 

 

Published in The Journal of Marketing 

The Journal of Marketing provides cutting-edge reporting on all issues pertaining to the marketing professional, spanning media, branding, design, advertising and strategy to encompass the 360° approach that today’s marketers must adopt in order to generate ROI for their clients.

Making your Agency SWEAT

By Roxzanne van Eyk

Andreas Weiss, CEO of Aegis Media South Africa, the umbrella company of media buying and planning companies Carat, Ileum Connections and Isobar, says that in economically difficult times the pressure for marketers is twofold: to demonstrate effective cost-awareness and at the same time to secure sales and market penetration.

To read the full article, click here.

 

…have you ever thought how TV campaigns drive online search usage?

…have you ever thought how TV campaigns drive online search usage?

 

 

 

Published in The Journal of Marketing 

The Journal of Marketing provides cutting-edge reporting on all issues pertaining to the marketing professional, spanning media, branding, design, advertising and strategy to encompass the 360° approach that today’s marketers must adopt in order to generate ROI for their clients.

 

Alternative Media: Move your Brand Forward

By Roxzanne van Eyk 

Amid the chaos that Eskom’s power cuts and load shedding has caused among advertisers in conventional mediums such as TV and even radio to a smaller degree, the stability of mobile branding has never been highlighted so profoundly.

To read the full article, click here.

 

Amid the chaos that Eskom’s power cuts and load shedding has caused among advertisers in conventional mediums such as TV and even radio to a smaller degree, the stability of mobile branding has never been highlighted so profoundly.

 

Lesson: Stability is a major plus.

 

 

Published in The Journal of Marketing 

The Journal of Marketing provides cutting-edge reporting on all issues pertaining to the marketing professional, spanning media, branding, design, advertising and strategy to encompass the 360° approach that today’s marketers must adopt in order to generate ROI for their clients.

 

Marketing: Deeper Understanding of Retail

By Roxzanne van Eyk

If marketing, sales, brand and media managers and directors alike could have insight into how major retailers market their brand, perhaps the media environment would be a simpler place.

To read full article, click here.

 

Marketing: Deeper Understanding of Retail

 

This article provides marketing insights including brand measurement, the strength of strategies and the secret to success.

 

 

 

Published in The Journal of Marketing 

The Journal of Marketing provides cutting-edge reporting on all issues pertaining to the marketing professional, spanning media, branding, design, advertising and strategy to encompass the 360° approach that today’s marketers must adopt in order to generate ROI for their clients

Fresh inspiration: The Pick ‘n Pay Brand revamp

By Roxzanne van Eyk

After four decades, the Pick ‘n Pay brand, (now Pick n Pay or PnP) has evolved. Using logos such as Shell, Coca-Cola and Mercedes as a benchmark, the transformation of PnP’s brandmark was undertaken with incessant research in order to contemporize its appeal and provoke positive change. To read full article, click here.

 

Published in the Journal of Marketing magazine and written by Roxzanne van Eyk, read about the Pick n Pay Brand Revamp and their FRESH inspiration.

 

Lesson: Customers are increasingly making brand choices based on a complex scorecard that reflect their personal needs, values, ethics and aspirations

 

 

Published in The Journal of Marketing 

The Journal of Marketing provides cutting-edge reporting on all issues pertaining to the marketing professional, spanning media, branding, design, advertising and strategy to encompass the 360° approach that today’s marketers must adopt in order to generate ROI for their clients.

 

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