Fresh inspiration: The Pick ‘n Pay Brand revamp

By Roxzanne van Eyk

After four decades, the Pick ‘n Pay brand, (now Pick n Pay or PnP) has evolved. Using logos such as Shell, Coca-Cola and Mercedes as a benchmark, the transformation of PnP’s brandmark was undertaken with incessant research in order to contemporize its appeal and provoke positive change. To read full article, click here.

 

Published in the Journal of Marketing magazine and written by Roxzanne van Eyk, read about the Pick n Pay Brand Revamp and their FRESH inspiration.

 

Lesson: Customers are increasingly making brand choices based on a complex scorecard that reflect their personal needs, values, ethics and aspirations

 

 

Published in The Journal of Marketing 

The Journal of Marketing provides cutting-edge reporting on all issues pertaining to the marketing professional, spanning media, branding, design, advertising and strategy to encompass the 360° approach that today’s marketers must adopt in order to generate ROI for their clients.