Fresh inspiration: The Pick ‘n Pay Brand revamp
By Roxzanne van Eyk
After four decades, the Pick ‘n Pay brand, (now Pick n Pay or PnP) has evolved. Using logos such as Shell, Coca-Cola and Mercedes as a benchmark, the transformation of PnP’s brandmark was undertaken with incessant research in order to contemporize its appeal and provoke positive change. To read full article, click here.
Lesson: Customers are increasingly making brand choices based on a complex scorecard that reflect their personal needs, values, ethics and aspirations
Published in The Journal of Marketing
The Journal of Marketing provides cutting-edge reporting on all issues pertaining to the marketing professional, spanning media, branding, design, advertising and strategy to encompass the 360° approach that today’s marketers must adopt in order to generate ROI for their clients.