The Lemon Theory
The mind races with possibilities.
Is this an attack ad from a Volkswagen competitor? (Everybody likes a fight, so that would be intriguing.)
Is it some kind of shocking copywriting error or joke-gone-wrong by #Volskwagen? (Everybody likes seeing supposed smarty-pantses mess up, so that too would be intriguing.)
Is it — could it really be? — Volkswagen purposefully calling their OWN car a lemon? (Everybody likes to make sense of what at first seems to be completely contradictory, so that would also be intriguing.)
Bottom line: the headline is intriguing, no matter how you read it initially. It makes you want to know more. http://smarturl.it/lemon-theory
Credit: Copyblogger www.copyblogger.com