The Lemon Theory

Read about the Lemon Theory by Copyblogger - content marketing experts


The mind races with possibilities.


Is this an attack ad from a Volkswagen competitor? (Everybody likes a fight, so that would be intriguing.)


Is it some kind of shocking copywriting error or joke-gone-wrong by #Volskwagen? (Everybody likes seeing supposed smarty-pantses mess up, so that too would be intriguing.)


Is it — could it really be? — Volkswagen purposefully calling their OWN car a lemon? (Everybody likes to make sense of what at first seems to be completely contradictory, so that would also be intriguing.)


Bottom line: the headline is intriguing, no matter how you read it initially. It makes you want to know more.


Credit: Copyblogger