By Roxzanne van Eyk

If marketing, sales, brand and media managers and directors alike could have insight into how major retailers market their brand, perhaps the media environment would be a simpler place.

To read full article, click here.

 

 

This article provides marketing insights including brand measurement, the strength of strategies and the secret to success.

 

 

 

Published in The Journal of Marketing 

The Journal of Marketing provides cutting-edge reporting on all issues pertaining to the marketing professional, spanning media, branding, design, advertising and strategy to encompass the 360° approach that today’s marketers must adopt in order to generate ROI for their clients