The 1-2-3-4 Formula That Works Every Time

We’ll cut straight to the good stuff, because that’s want you really want, right?


In a nutshell, the formula for insanely persuasive content goes something like this:

1. What I’ve got for you
2. What it’s going to do for you
3. Who am I?
4. What you need to do next

1. What I’ve got for you

It’s simple.

If you want to persuade someone,what you have  you have to let them know what you have for them.

But don’t over complicate it. Start with a simple overview of your product – what does it do and who is it for?

2. What it’s going to do for you

Now we get to the good stuff.

Talk about the insane benefits that your reader will get when they take the action you want them to take.

Can you help them imagine or realise how much better life will be with your product?

This is also important!

Now we can unpack the rest of your product.

But there’s a secret about how to do it right.

If you don’t, your prospective customer will feel nervous. And nervous people don’t buy into what you’re selling.

So here’s how to list your features, in the most fascinating way.

Bullet points can be your secret weapon to persuasive copy – they make a point and are easy to skim.

But there’s a science to compelling bullet points!

Don’t skimp on the details, and add a benefit to every feature.

  • More than 15 hours one-on-one consultation, with complete transcripts so you don’t forget anything.

And don’t forget a compelling teaser!

  • The three mistakes that female entrepreneurs always make, and the quickest way to fix them.

3. Who are you?

Whether or not your reader knows who you are, it’s critical that you establish you’re trustworthy and credible. And that you really know what you’re talking about – an expert in the topic you’re referring to.

4. What you should do next

This is our all-time favourite.

The famous call to action.

Here you need to tell your reader exactly what you want them to do.

And if you do, they’ll do it.

And if you want to supercharge your call to action, you can add a sense of urgency.


Feeling inspired, about how simple this content thing really is?

Tell us over here on Facebook, Twitter or LinkedIn, or ask a question now (and we’ll give you some more ideas that will help transform the way you communicate with your ideal customer).


For more content tips that work ridiculously well, head to masters who inspire us, like Copyblogger.